FONDATION QUÉBÉCOISE DU CANCER

I had the opportunity to lead two major campaigns for the Québec Cancer Foundation.

The first one was built around a powerful statistic: every 8 minutes, someone learns they have cancer. To bring this fact to life, we designed a striking visual identity supported by digital and print publications, a vox pop, an animation, and a radio spot. The goal was to stop people in their tracks and make the number impossible to ignore.

The second campaign shed light on the hidden costs and countless challenges that come with facing cancer. Centered on the concept of a “Wheel of Misfortune”, the campaign took shape as a thought-provoking video spot, designed to spark empathy and awareness while showing the ripple effects of the disease.