BIENTÔT DANS VOTRE ASSIETTE, LES FRUITS ET LÉGUMES DU QUÉBEC

Coming soon to your plate: Fruits and Vegetables from Québec is a social awareness campaign organized by the Association québécoise de la distribution des fruits et légumes. Its goal is to encourage newcomers to incorporate Québec-grown fruits and vegetables into their traditional recipes.

To achieve this, we developed a photo shoot, a social media campaign, influencer-led video capsules, a dedicated website, and a contest. I led the art direction and created most of the visuals. The project was awarded a Gold Idéa in the niche audiences best use category.

The Idéa project
The campaign website
The article in Le Grenier