{"id":4354,"date":"2024-01-24T23:16:47","date_gmt":"2024-01-24T23:16:47","guid":{"rendered":"https:\/\/raph.xyz\/?p=4354"},"modified":"2025-11-13T23:20:30","modified_gmt":"2025-11-13T23:20:30","slug":"la-nature-te-juge","status":"publish","type":"post","link":"https:\/\/www.raph.xyz\/blog\/index.php\/2024\/01\/24\/la-nature-te-juge\/","title":{"rendered":"La nature te juge"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid en_tete\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"290\" height=\"129\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/onyva-logo.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" loading=\"lazy\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  color_palette\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li>#cede54<\/li>\n<li>#4cac48<\/li>\n<li>#fff8f1<\/li>\n<li>#3076b8<\/li>\n<li>#b8b1d1<\/li>\n<li>#2d2530<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1>LA NATURE TE JUGE<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  post_categories\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>DIRECTION ARTISTIQUE &#8211; CAMPAGNE 360 &#8211; IDENTIT\u00c9 VISUELLE &#8211; SITE INTERNET &#8211; R\u00c9SEAUX SOCIAUX &#8211; QUIZ<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"98\" data-end=\"348\"><em data-start=\"102\" data-end=\"126\">La Nature te juge<\/em> est une campagne de sensibilisation cr\u00e9\u00e9e pour R\u00e9seau plein air Qu\u00e9bec et sa marque grand public On y va Qu\u00e9bec. L\u2019id\u00e9e \u00e9tait d\u2019encourager le respect des bonnes pratiques en plein air, peu importe l\u2019activit\u00e9 ou la saison.<\/p>\n<p data-start=\"350\" data-end=\"779\">Ciblant les jeunes adultes de 18 \u00e0 30 ans et s\u2019inspirant de la culture web et des r\u00e9seaux sociaux, la campagne reprend le principe du <em data-start=\"484\" data-end=\"494\">side eye<\/em> et met en sc\u00e8ne une s\u00e9rie de m\u00e8mes animaliers. J\u2019ai assur\u00e9 la direction artistique et produit l\u2019ensemble des visuels.<br data-start=\"612\" data-end=\"615\" \/>Nous avons lanc\u00e9 un site web, un concours, du contenu visuel et des capsules vid\u00e9o pour les r\u00e9seaux sociaux, ainsi que des collaborations avec des influenceurs.<\/p>\n<p data-start=\"1060\" data-end=\"1413\"><a href=\"https:\/\/lanaturetejuge.ca\/\" target=\"_blank\" rel=\"noopener\">Le site internet de la campagne<\/a><br \/>\n<a href=\"https:\/\/www.grenier.qc.ca\/actualites\/39407\/la-nature-te-juge-gentiment-bien-sur\" target=\"_blank\" rel=\"noopener\">L&rsquo;article dans Le Grenier<\/a><br \/>\n<a href=\"https:\/\/atypic.ca\/fr\/realisation\/reseau-plein-air-quebec\/\" target=\"_blank\" rel=\"noopener\">La campagne sur le site d&rsquo;Atypic<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_gallery wpb_content_element vc_clearfix\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_image_grid\" data-interval=\"3\"><ul class=\"wpb_image_grid_ul\"><li class=\"isotope-item\"><img width=\"1920\" height=\"1080\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01.jpg 1920w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01-1024x576.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/li><li class=\"isotope-item\"><img width=\"1921\" height=\"1080\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02.jpg 1921w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02-1024x576.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/li><li class=\"isotope-item\"><img width=\"1921\" height=\"1081\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03.jpg 1921w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03-1024x576.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/li><li class=\"isotope-item\"><img width=\"1920\" height=\"1081\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04.jpg 1920w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04-1024x577.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/li><li class=\"isotope-item\"><img width=\"1921\" height=\"1081\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05.jpg 1921w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05-300x169.jpg 300w, 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360<\/p>\n","protected":false},"author":1,"featured_media":3627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[92,90,77,70,68,75],"_links":{"self":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/4354"}],"collection":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=4354"}],"version-history":[{"count":3,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/4354\/revisions"}],"predecessor-version":[{"id":4359,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/4354\/revisions\/4359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/media\/3627"}],"wp:attachment":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=4354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=4354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=4354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}