{"id":4315,"date":"2025-01-01T18:11:02","date_gmt":"2025-01-01T18:11:02","guid":{"rendered":"https:\/\/raph.xyz\/?p=4315"},"modified":"2025-11-13T18:19:49","modified_gmt":"2025-11-13T18:19:49","slug":"fondation-quebecoise-du-cancer","status":"publish","type":"post","link":"https:\/\/www.raph.xyz\/blog\/index.php\/2025\/01\/01\/fondation-quebecoise-du-cancer\/","title":{"rendered":"Fondation qu\u00e9b\u00e9coise du cancer"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid en_tete\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"653\" height=\"251\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/logo_FQC.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/logo_FQC.png 653w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/logo_FQC-300x115.png 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  color_palette\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li>#00aeef<\/li>\n<li>#f01849<\/li>\n<li>#947bb6<\/li>\n<li>#eeb32a<\/li>\n<li>#4fafad<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1>FONDATION QU\u00c9B\u00c9COISE DU CANCER<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  post_categories\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>CAMPAGNE DE NOTORI\u00c9T\u00c9<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"87\" data-end=\"184\">J\u2019ai eu l\u2019occasion de diriger deux campagnes majeures pour la <strong>Fondation qu\u00e9b\u00e9coise du cancer<\/strong>.<\/p>\n<p data-start=\"186\" data-end=\"595\">La premi\u00e8re s\u2019articulait autour d\u2019une statistique percutante : toutes les 8 minutes, une personne apprend qu\u2019elle a un cancer. Pour donner vie \u00e0 cette r\u00e9alit\u00e9, nous avons con\u00e7u une identit\u00e9 visuelle frappante, soutenue par des publications num\u00e9riques et imprim\u00e9es, un vox pop, une animation et un message radio. L\u2019objectif \u00e9tait de stopper le public dans son \u00e9lan et de rendre ce chiffre impossible \u00e0 ignorer.<\/p>\n<p data-start=\"597\" data-end=\"925\">La deuxi\u00e8me campagne mettait en lumi\u00e8re les co\u00fbts cach\u00e9s et les innombrables d\u00e9fis qui accompagnent un diagnostic de cancer. Centr\u00e9e sur le concept de la \u201cRoue de l&rsquo;in-fortune\u201d, elle prenait la forme d\u2019un message vid\u00e9o percutant, pens\u00e9 pour susciter l\u2019empathie et la sensibilisation en r\u00e9v\u00e9lant l\u2019effet domino de la maladie.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"FQC x Atypic - Spot TV 15s\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/HCWkNvoowcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wpb_gallery wpb_content_element vc_clearfix\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_image_grid\" data-interval=\"3\"><ul class=\"wpb_image_grid_ul\"><li class=\"isotope-item\"><img width=\"1500\" height=\"844\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_03.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_03.jpg 1500w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_03-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_03-1024x576.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/li><li class=\"isotope-item\"><img width=\"1500\" height=\"844\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_01.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_01.jpg 1500w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_01-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_01-1024x576.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/li><li class=\"isotope-item\"><img width=\"1500\" height=\"307\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_02.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_02.jpg 1500w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_02-300x61.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_02-1024x210.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/li><li class=\"isotope-item\"><img width=\"1500\" height=\"845\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_04.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_04.jpg 1500w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_04-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_04-1024x577.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/li><\/ul><\/div><\/div><\/div>\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"La Roue de l&#039;infortune | Campagne 2025\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/HlL1iSqhSsg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wpb_gallery wpb_content_element vc_clearfix\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_image_grid\" data-interval=\"3\"><ul class=\"wpb_image_grid_ul\"><li class=\"isotope-item\"><img width=\"1500\" height=\"307\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_06.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_06.jpg 1500w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_06-300x61.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_06-1024x210.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/li><li class=\"isotope-item\"><img width=\"1500\" height=\"844\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_05.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_05.jpg 1500w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_05-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/FQC_05-1024x576.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_2 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black vc_custom_1757703504150  vc_custom_1757703504150\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n<div class=\"vc_grid-container-wrapper vc_clearfix vc_grid-animation-zoomIn\">\n\t<div class=\"vc_grid-container vc_clearfix wpb_content_element vc_masonry_grid\" data-initial-loading-animation=\"zoomIn\" data-vc-grid-settings=\"{&quot;page_id&quot;:4315,&quot;style&quot;:&quot;load-more-masonry&quot;,&quot;action&quot;:&quot;vc_get_vc_grid_data&quot;,&quot;shortcode_id&quot;:&quot;1763057482956-2177ce29-723c-0&quot;,&quot;items_per_page&quot;:&quot;8&quot;,&quot;btn_data&quot;:{&quot;title&quot;:&quot;Load more&quot;,&quot;style&quot;:&quot;flat&quot;,&quot;gradient_color_1&quot;:&quot;&quot;,&quot;gradient_color_2&quot;:&quot;&quot;,&quot;gradient_custom_color_1&quot;:&quot;&quot;,&quot;gradient_custom_color_2&quot;:&quot;&quot;,&quot;gradient_text_color&quot;:&quot;&quot;,&quot;custom_background&quot;:&quot;#ededed&quot;,&quot;custom_text&quot;:&quot;#666&quot;,&quot;outline_custom_color&quot;:&quot;#666&quot;,&quot;outline_custom_hover_background&quot;:&quot;#666&quot;,&quot;outline_custom_hover_text&quot;:&quot;#fff&quot;,&quot;shape&quot;:&quot;rounded&quot;,&quot;color&quot;:&quot;blue&quot;,&quot;size&quot;:&quot;md&quot;,&quot;align&quot;:&quot;inline&quot;,&quot;button_block&quot;:&quot;&quot;,&quot;add_icon&quot;:&quot;&quot;,&quot;i_align&quot;:&quot;left&quot;,&quot;i_type&quot;:&quot;fontawesome&quot;,&quot;i_icon_fontawesome&quot;:&quot;fas fa-adjust&quot;,&quot;i_icon_openiconic&quot;:&quot;vc-oi vc-oi-dial&quot;,&quot;i_icon_typicons&quot;:&quot;typcn typcn-adjust-brightness&quot;,&quot;i_icon_entypo&quot;:&quot;entypo-icon entypo-icon-note&quot;,&quot;i_icon_linecons&quot;:&quot;vc_li vc_li-heart&quot;,&quot;i_icon_monosocial&quot;:&quot;&quot;,&quot;i_icon_material&quot;:&quot;&quot;,&quot;i_icon_pixelicons&quot;:&quot;vc_pixel_icon vc_pixel_icon-alert&quot;,&quot;el_id&quot;:&quot;&quot;,&quot;custom_onclick&quot;:&quot;&quot;,&quot;custom_onclick_code&quot;:&quot;&quot;},&quot;tag&quot;:&quot;vc_masonry_grid&quot;}\" data-vc-request=\"https:\/\/www.raph.xyz\/blog\/wp-admin\/admin-ajax.php\" data-vc-post-id=\"4315\" data-vc-public-nonce=\"e0eec13b26\">\n\t\t\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CAMPAGNE DE NOTORI\u00c9T\u00c9<\/p>\n","protected":false},"author":1,"featured_media":4063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[92,90,70,96],"_links":{"self":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/4315"}],"collection":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=4315"}],"version-history":[{"count":3,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/4315\/revisions"}],"predecessor-version":[{"id":4319,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/4315\/revisions\/4319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/media\/4063"}],"wp:attachment":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=4315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=4315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=4315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}