{"id":3717,"date":"2024-12-12T15:53:12","date_gmt":"2024-12-12T15:53:12","guid":{"rendered":"https:\/\/raph.xyz\/?p=3717"},"modified":"2026-03-23T13:42:34","modified_gmt":"2026-03-23T13:42:34","slug":"separator_2024","status":"publish","type":"post","link":"https:\/\/www.raph.xyz\/blog\/index.php\/2024\/12\/12\/separator_2024\/","title":{"rendered":"2024"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid en_tete\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"290\" height=\"129\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/onyva-logo.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" loading=\"lazy\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  color_palette\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li>#cede54<\/li>\n<li>#4cac48<\/li>\n<li>#fff8f1<\/li>\n<li>#3076b8<\/li>\n<li>#b8b1d1<\/li>\n<li>#2d2530<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1>LA NATURE TE JUGE<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  post_categories\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>ART DIRECTION &#8211; 360 CAMPAIGN &#8211; VISUAL IDENTITY &#8211; WEBSITE &#8211; QUIZZ &#8211; SOCIAL MEDIAS<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"827\" data-end=\"1058\"><em>Nature is Watching You<\/em> is an awareness campaign created for R\u00e9seau plein air Qu\u00e9bec and its consumer brand <em>On y va Qu\u00e9bec<\/em>. The idea was to encourage respect for outdoor etiquette, regardless of the activity or the season.<\/p>\n<p data-start=\"1060\" data-end=\"1413\">Targeting young adults aged 18 to 30 and leveraging web and social media culture, the campaign draws inspiration from the <em data-start=\"1182\" data-end=\"1192\">side eye<\/em> trend and features a series of animal memes. I led the art direction and produced the visuals. We launched a website, a contest, visual content and video capsules for social media, as well as influencer collaborations.<\/p>\n<p data-start=\"1060\" data-end=\"1413\"><a href=\"https:\/\/lanaturetejuge.ca\/\" target=\"_blank\" rel=\"noopener\">The campaign website<\/a><br \/>\n<a href=\"https:\/\/www.grenier.qc.ca\/actualites\/39407\/la-nature-te-juge-gentiment-bien-sur\" target=\"_blank\" rel=\"noopener\">The article in Le Grenier<\/a><br \/>\n<a href=\"https:\/\/atypic.ca\/fr\/realisation\/reseau-plein-air-quebec\/\" target=\"_blank\" rel=\"noopener\">The campaign on Atypic<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_gallery wpb_content_element vc_clearfix\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_image_grid\" data-interval=\"3\"><ul class=\"wpb_image_grid_ul\"><li class=\"isotope-item\"><img width=\"1920\" height=\"1080\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01.jpg 1920w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01-1024x576.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_01-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/li><li class=\"isotope-item\"><img width=\"1921\" height=\"1080\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02.jpg 1921w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02-1024x576.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_02-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/li><li class=\"isotope-item\"><img width=\"1921\" height=\"1081\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03.jpg 1921w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03-1024x576.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_03-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/li><li class=\"isotope-item\"><img width=\"1920\" height=\"1081\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04.jpg 1920w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04-1024x577.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_04-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/li><li class=\"isotope-item\"><img width=\"1921\" height=\"1081\" src=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05.jpg 1921w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05-300x169.jpg 300w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05-1024x576.jpg 1024w, https:\/\/www.raph.xyz\/blog\/wp-content\/uploads\/2025\/09\/LNTG_05-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ARTISTIC DIRECTION 360 CAMPAIGN<\/p>\n","protected":false},"author":1,"featured_media":4601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/3717"}],"collection":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=3717"}],"version-history":[{"count":1,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/3717\/revisions"}],"predecessor-version":[{"id":3719,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/posts\/3717\/revisions\/3719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/media\/4601"}],"wp:attachment":[{"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=3717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=3717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raph.xyz\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=3717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}