LA NATURE TE JUGE

Nature is Watching You is an awareness campaign created for Réseau plein air Québec and its consumer brand On y va Québec. The idea was to encourage respect for outdoor etiquette, regardless of the activity or the season.

Targeting young adults aged 18 to 30 and leveraging web and social media culture, the campaign draws inspiration from the side eye trend and features a series of animal memes. I led the art direction and produced the visuals. We launched a website, a contest, visual content and video capsules for social media, as well as influencer collaborations.

The campaign website
The article in Le Grenier
The campaign on Atypic